Carhartt "For Crews Who Make the Holidays"
Category
ROI/Growth
Description
Winner Status: SILVER
Client/Brand: Carhartt
Agency: Mower
Headline:
Our campaign delivered record-breaking results, with November the highest demand and revenue month in channel history, driving a 29% revenue increase and 65% more MQLs.
Campaign Summary:
Carhartt’s “For Crews Who Make the Holidays” campaign positioned premium, customizable gear as the ultimate corporate gift—celebrating the hardworking crews who keep businesses running. Through storytelling, site assets, targeted emails, and promotions, Carhartt helped businesses deliver gifts that say thank you in a way that lasts.
Client Team Credits:
Kendra Lewinski
Joel Kile
Alexis Steixner
Alissa Capuano
Zakk Barozzini
Agency Team Credits:
Doug Kamp
Ted Wahlberg
Andy Mamott
Alicia Liken
Yansong Jiang
Angela Duerr
Dan Casatelli
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- SILVER