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  • Carhartt "For Crews Who Make the Holidays"
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Carhartt "For Crews Who Make the Holidays"

Category

ROI/Growth

Description

Winner Status: SILVER

Client/Brand: Carhartt
Agency: Mower

Headline:
Our campaign delivered record-breaking results, with November the highest demand and revenue month in channel history, driving a 29% revenue increase and 65% more MQLs.

Campaign Summary:
Carhartt’s “For Crews Who Make the Holidays” campaign positioned premium, customizable gear as the ultimate corporate gift—celebrating the hardworking crews who keep businesses running. Through storytelling, site assets, targeted emails, and promotions, Carhartt helped businesses deliver gifts that say thank you in a way that lasts.

Client Team Credits:
Kendra Lewinski
Joel Kile
Alexis  Steixner
Alissa  Capuano
Zakk Barozzini
 
 
 
 
 

Agency Team Credits:
Doug Kamp
Ted Wahlberg
Andy  Mamott
Alicia Liken
Yansong Jiang
Angela  Duerr
Dan Casatelli
 
 
 
Additional Contributor:


You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Winner Status

  • SILVER
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The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

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