Carhartt "A Partnership to Power the Future"
Category
Video Marketing
Description
Winner Status: SILVER
Client/Brand: Carhartt
Agency: Mower
Headline:
Carhartt showcased its ability to serve enterprise-level businesses through a national partnership with Sunrun, driving workforce performance and launching solar-specific CCG Force Sun Defender™ innovation.
Campaign Summary:
Carhartt partnered with Sunrun to outfit its crews and tell an authentic story of workforce safety, performance, and pride. The partnership showcased Carhartt’s ability to serve enterprise-level businesses and launched the CCG Force Sun Defender™ product, a new innovation designed specifically to meet the needs of solar installers.
Client Team Credits:
Kendra Lewinski
Joel Kile
Alexis Steixner
Alissa Capuano
Zakk Barozzini
Colette Potter
Brendan Lokes
Agency Team Credits:
Ted Wahlberg
Andy Mamott
Angela Duerr
Dan Casatelli
Collin Gallagher
Caterina Facchinetti
Keith Scofield-Broadbent
Yansong Jiang
Alicia Liken
Doug Kamp
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- SILVER