Winner Status: BRONZE

Client/Brand: McNeilus Trucking
Agency: Mower

Headline:
McNeilus redefined waste management, engaging 13.5K booth attendees, and 12,5000+ site visitors—nearly 4X increase, while earning 14M PR impressions and 1,000+ MQO’s.

Campaign Summary:
McNeilus’ “Revolutionizing Refuse” campaign redefined waste management with innovative electrification solutions like Volterra and ePTO, showcasing accessible, future-ready technology to make hard jobs simpler and smarter.

Client Team Credits:
Kelli McConahey
 
 
 
 
 
 
 
 
 

Agency Team Credits:
Ted Wahlberg
Andy  Mamott
Yansong Jiang
Jeff Peters
Gina Helms
Stacey  Kelly
John Leibrick
Brad Rye
Lisa  Robertson
Muyinat Taiwo
Additional Contributor:


You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.