Mower "Don't Wait. Celebrate!"
Category
Employer Branding
Description
Winner Status: BRONZE
Client/Brand: Mower
Agency: Mower
Headline:
Mower turned everyday wins into a cultural movement, boosting engagement, increasing recognition, and strengthening team pride with a fun, shareable celebration experience.
Campaign Summary:
Mower’s Don’t Wait. Celebrate! made it easy and fun to recognize achievements, big and small. With interactive, personalized celebration videos, employees shared their wins, stayed connected and felt more connected—even in a remote-first world. The initiative helped keep morale high and made celebrating successes a natural part of their culture.
Client Team Credits:
Agency Team Credits:
Doug Kamp
Ted Wahlberg
Mike Wheeler
Victor Emond
Bruce Wodka
Yansong Jiang
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- BRONZE