Winner Status: GOLD

Client/Brand: Kimberly-Clark Professional
Agency: NA

Headline:
WypAll® Right Purpose Wipes more than doubled the net sales goal and drove margin growth in the industrial segment through transformed, direct-to-chooser digital marketing.

Campaign Summary:
WypAll® Right Purpose Wipes is an always-on marketing program driving ROI and margin growth in industrial manufacturing. Through a strategy transformation prioritizing direct digital marketing, this campaign helps build brand equity and engagement, showing how switching to WypAll nonwoven cloths mitigates costly downtime and enhances cleaning performance for measurable results.

Client Team Credits:
Traneil Morgan
Mari Blanco
Jaime  Kluchar
Erin Hake
Nina  Sullivan
Elias Damouni
Jess  Otero
Lisa Ly
Rasha Farag
Lee Rankin

Agency Team Credits:

 
 
 
 
 
 
 
 
 
Additional Contributor:


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