Winner Status: BRONZE

Client/Brand: Cboe Global Markets
Agency: tms

Headline:
The interactive journey had an 81% take rate among attendees. This and other elements of the conference spurred conversation and growth as index options launched.

Campaign Summary:
Cboe® has historically marketed to sophisticated professionals. Robinhood and others make investing easier for retail investors.
Robinhood's introduction of index options presented an opportunity to educate this audience in a fun way – many were familiar with options but not with Cboe or index options – and to collect leads.

Client Team Credits:
Megan Goett
Michele Ormont
Rebecca Alley
Chelsea Lee
Jason Vassallo
Jane Manderino
Charrity  Pope
 
 
 

Agency Team Credits:
JT Andexler
Jonathan Linder
Cam Booth
Shivian Morgan
Joe Szczesniak
Carlos Barillas
Tim Bode
Michael Krunis
Meghan Greene
Colby Wittman
Additional Contributor:


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