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Effective is just the beginning.
With most awards programs, you consider: is your work worthy of winning. With the 2021 ANA B2 Awards consider: is your work worthy of entering. As we say: effective is just the beginning. Here’s why: For over 100 years, ANA’s Membership is home to the biggest brands in the world, as well as the rising challenger brands, and the top marketers who lead both. For almost 50 of those 100 years, the B2 Awards have honored and celebrated the best in “Business Marketing.” So when it comes to B2B, we mean business.
With other advertising, marketing or creativity awards - no matter how prestigious or renown - you enter, you’re judged, maybe you win, and then you hope. Hope clients with a business need, a budget and an RFP somehow become aware of you, and your great work. With the ANA B2 Awards, that’s where it starts. Simply by entering, your best work is seen. By your peers, by top academics, by those very select, few clients you spend so much time and effort hoping will notice you. Because client side corporate marketer firms make up the core of our membership. And our members make up most of our judges. That’s why there is no other award like the B2 Awards, and no other Business Marketing Trade Group like ANA Business Marketing.
This year, we’ve even added a new best of show called ‘The Members Choice Award’ because it will be selected by our Top Jury - exclusively the highest level marketers - your peers - who are our members. Peer reviewed honors are the most valued in any industry for all the reasons one can imagine.
ANA Driving Growth for B2B Marketers
ANA members represent some of the most powerful and influential brands in the world. As the voice of the marketer, our mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. We focus relentlessly on driving growth by fueling smarter marketing and leading industry change.
The ANA’s Business to Business Practice is thoughtfully crafted to reflect today’s wide-ranging forms of B2B marketing practices — from traditional tactics used in innovative ways to rapidly changing technologies. From hands-on training and step-by-step playbooks to easy-to-digest Insight Briefs and networking opportunities, ANA’s Business to Business Practice provides proven, practical, forward-leaning member resources you need now to make critical decisions today to fuel your business results and grow enduring brands.