2023 B2 Awards Finalists

The ANA is proud to announce the finalists for the 47th Annual B2 Awards!

This is a preliminary list of winners. The Gold, Silver and Bronze Awards in each category will be revealed at the B2 Awards Gala on June 6 at the ANA Masters of B2B Marketing Conference taking place on June 5 - 7 at the Rosen Shingle Creek in Orlando, FL.

We hope you and your team can join us in-person or virtually to celebrate the winners - register here.

Winners are listed alphabetically by submission name within each category. 

Account-Based Marketing

Don't Be Sorry, Call Ari
Client: Equire Bank
Agency: Park & Battery

Enlightening employers with a modern approach to mental health care
Client: Guardian Life, Group Benefits

Keeping It Cool: Henkel’s Account-Based Transformation
Client: Henkel Adhesives Technologies
Agency: Transmission

Powering Partnerships
Client: Hitachi Vantara
Agency: Twogether

Agency Promotion

A Holiday Message from the Owner
Agency: Mower

Bader Rutter’s “The Good Minute” Podcast Series
Agency: Bader Rutter

Brand Purpose

Direct Positive
Client: Tempo
Agency: Bader Rutter

Into the Breach
Client: Microsoft Canada
Agency: Intercept

Make B2B everything it can be.
Client: LinkedIn

Pay With Change
Client: Sports Illustrated Swimsuit
Agency: Edelman

Seek & Prosper
Client: S&P Global
Agency: JOAN Creative

Channel Partner Program

The $0.5 billion engine: Growing a channel from the ground up
Client: Verizon
Agency: The Marketing Practice

Content Marketing

Becoming the #1 Source for Cybersecurity News & Information
Client: Proofpoint 

Deepening connections with deeper content.
Client: Red Wing Shoe Co.
Agency: SCHERMER

Keeping It Cool: Henkel’s Account-Based Transformation
Client: Henkel Adhesives Technologies
Agency: Transmission

Real Time Insights
Client: EY 
Agency: CNBC and Essence Mediacom

Corporate Branding Campaign

Demand More From Your Network
Client: Juniper Networks
Agency: WONGDOODY

Make The Connection
Client: ICE (Intercontinental Exchange)
Agency: Prophecy

Seek & Prosper
Client: S&P Global
Agency: JOAN Creative

Corporate Identity Program

American Queen Voyages: NautiCode
Client: American Queen Voyages / Hornblower
Agency: MRM NY

Distinguishing DMG
Client: DMG
Agency: Stein IAS

Twelve, a world made from air
Client: Twelve
Agency: Origin House

Corporate or Brand Website 

Forest Stewardship Council Website - fsc.org
Client: Forest Stewardship Council
Agency: MRM

Customer Experience

Innovation Mavericks
Client: Microsoft Canada
Agency: Intercept

Into the Breach
Client: Microsoft Canada
Agency: Intercept

Demand Generation: Large Enterprise

Align in the Metaverse
Client: Microsoft Canada
Agency: Intercept

Cutting back demand leads to more leads than ever before.
Client: Red Wing for Business
Agency: SCHERMER

Innovation Mavericks
Client: Microsoft Canada
Agency: Intercept

Sustainability in Action
Client: Republic Services
Agency: Merkle B2B

Demand Generation: Small or Medium Business

Customer Stories Campaign
Client: Maytag Commercial Laundry
Agency: Nelson Schmidt

MissionSquare Retirement Call-To-Retire
Client: MissionSquare Retirement
Agency: Level Agency

Raise your game
Client: Sage
Agency: Twogether

Digital Marketing Tools and Programs

Drone Safety Zone
Client: FirstEnergy
Agency: Mower

Let’s Get to Work
Client: Plante Moran
Agency: VMLY&R

Suspecting Cushing’s
Client: Dechra
Agency: Stein IAS

Digital Transformation

Align in the Metaverse
Client: Microsoft Canada
Agency: Intercept

Into the Breach
Client: Microsoft Canada
Agency: Intercept

Keeping It Cool: Henkel’s Account-Based Transformation
Client: Henkel Adhesives Technologies
Agency: Transmission

Direct Mail, Flat or Dimensional

Going Big With Dealer Recruitment
Client: LiuGong North America
Agency: Nelson Schmidt

Email

Verizon Business Fios Digital Quote Email Journey
Client: Verizon
Agency: Publicis CRMOne

Event Marketing

Align in the Metaverse
Client: Microsoft Canada
Agency: Intercept

Energia: Fly the Future
Client: Embraer
Agency: Gravity Global

From Imagination to Reality at Mobile World Congress
Client: Ericsson
Agency: Jack Morton

GEM (Gender Equality Measure) Award

Benefits of Benefits
Client: Principal Financial Group
Agency: TBWA\Chiat\Day - Los Angeles

Direct Positive
Client: Tempo
Agency: Bader Rutter

EY Real Time Business
Client: EY and Reuters
Agency: Essence Mediacom

Industry Sector Spotlight Award: Banking and Financial Services

Don't Be Sorry, Call Ari
Client: Esquire Bank
Agency: Park & Battery

Make The Connection
Client: ICE (Intercontinental Exchange)
Agency: Prophecy

Influencer Marketing

Dinner with Goop
Client: Ajinomoto Co. Inc.
Agency: Edelman

ReadyForAnything
Client: Bosch Professional
Agency: Clear B2B 

Integrated Marketing Program: Large Enterprise

Cow and Egret
Client: RXO
Agency: Doremus+Co

Introducing USPS Connect Local
Client: United States Postal Service
Agency: MRM

Panasonic Connect - Moments That Matter
Client: Panasonic Connect Co., Ltd.
Agency: MRM

Seek & Prosper
Client: S&P Global
Agency: JOAN Creative

The Batting Lab
Client: SAS
Agency: McCann New York

Vanguard Well On Your Way Integrated Marketing Program
Client: The Vanguard Group
Agency: Huge Inc.

Integrated Marketing Program: Small to Midsize Business

Integrated Marketing Campaign: Discover The Palm Beaches "Between-The-Sessions" Groups & Meetings Campaign
Client: Discover The Palm Beaches
Agency: Miles Partnership

International B2B Marketing Campaign

Make B2B everything it can be.
Client: LinkedIn

Own Tomorrow
Client: Payoneer
Agency: Gravity Global

Secure the Enterprise: “Freeze”
Client: Cisco
Agency: The Hatch and BETC

Seek & Prosper
Client: S&P Global
Agency: JOAN Creative

Lead Generation: Large Enterprise

​​Cigna: Your New Growth Plan​
Client: Cigna Healthcare
Agency: MRM NY

Lead Generation: Small to Medium Business

Cassandra without the Pain
Client: DataStax
Agency: BizMark, a Pedowitz Group Company

Introducing USPS Connect Local
Client: United States Postal Service
Agency: MRM

Keep or Cull
Client: Zoetis
Agency: Bader Rutter

Marketing Automation Provides Mortgage Brokerage with a Sharp Competitive Edge
Client: RCG Mortgage
Agency: Cleverman Inc.

Marketing on a Small Budget

Keep or Cull
Client: Zoetis
Agency: Bader Rutter

Media Strategy

Perfect Balance
Client: Symcor
Agency: Uncommon Toronto

Metaverse/Emerging Technologies

From Imagination to Reality at Mobile World Congress
Client: Ericsson
Agency: Jack Morton

Precision 360 Game Hub
Client: Dell Technologies
Agency: Twogether

Microsite or Landing Page 

Keeping It Cool: Henkel’s Account-Based Transformation
Client: Henkel Adhesives Technologies
Agency: Transmission

ZS Data Connects Us
Client: ZS
Agency: Stein IAS

Out-of-Home Advertising

Don't Be Sorry, Call Ari
Client: Esquire Bank
Agency: Park & Battery

Podcast

Smart Acids™ - Breaking it all down one boron at a time
Client: Univar Solutions

SmartTalks with IBM
Client: IBM
Agency: EightBar Collective

The Sage Sound Advice Podcast
Client: Sage
Agency: Twogether

This is Product Management Podcast
Client: DISQO

Print Advertising

A Better Cannes Experience Starts Here
Client: Roku
Agency: Merkle B2B

More Opportunities in More Places
Client: National Grid
Agency: Mower

Pro Bono Campaign

Open Every Door
Client: One Hundred Black Men of New York
Agency: Mower

Product Launch or Relaunch

Introducing USPS Connect Local
Client: United States Postal Service
Agency: MRM

Long Live the XLA
Client: Acora
Agency: TRUE

Pay With Change
Client: Sports Illustrated Swimsuit
Agency: Edelman

The Prysmian League
Client: Prysmian Group
Agency: Mower

Proprietary Company Event (Single/Series)

Leading the Change Hispanic Marketing Forum
Client: TelevisaUnivision

Mining into the Future
Client: ExxonMobil
Agency: Weber Shandwick

Univision Upfront 2022
Client: TelevisaUnivision

Public Relations

Coldwell Banker "Dream" Campaign
Client: Coldwell Banker Real Estate
Agency: G&S Business Communications

Launch MARSS PR at the World Defense Show
Client: MARSS
Agency: Clear B2B Marketing & PR Ltd

Mining into the Future
Client: ExxonMobil
Agency: Weber Shandwick

Regional Spotlight Award: United Kingdom

Creativity in B2B We Need to Talk About It!
Agency: Stein IAS

ROI/Growth

Demand More
Client: Juniper Networks
Agency: Stein IAS

Driving e-Commerce growth with myCoke
Client: The Coca-Cola Company
Agency: MRM

Sales Enablement Program

Create without limits
Client: Siemens Digital Industries Software and Amazon Web Services
Agency: InVision Communications

Sponsorship Program

Deloitte & the WNBA: Driving change that matters
Client: Deloitte

Driving Customer (Banks) Relationships Through Insights-Driven SBO Thought Leadership and Culture-Forward Programming
Client: Mastercard
Agency: McCann New York

Protiviti Activation - American Banker Most Powerful Women in Banking™
Client: Protiviti

Sponsor X
Client: Smartsheet

Thought Leadership

Creativity in B2B: We Need to Talk About It
Agency: Stein IAS

State of the Whole Brand: How to build a whole brand — right now.
Agency: Barkley

Trade Show or Conference

Pack to the Future!
Client: The Paper and Packaging Board
Agency: Stein IAS

Views from the top
Client: Expleo
Agency: Stein IAS

Video Marketing

American Express Business Card Chronicles
Client: American Express
Agency: Dentsu Creative

Cow and Egret
Client: RXO
Agency: Doremus+Co

Demand More From Your Network
Client: Juniper Networks
Agency: WONGDOODY

MNTN Launches the Hottest Demo Ever with Help From Steve-O's “Hot Sauce For Your Butthole”
Client: Steve-O's Hot Sauce for Your Butthole
Agency: MNTN

TOP AWARD: B2B In-House Agency of the Year

Note: There will be one winner revealed at the Awards Gala

TOP AWARD: Individual Marketer of the Year

Note: There will be one winner revealed at the Awards Gala

TOP AWARD: Large Agency of the Year

Bader Rutter: B2Braver, B2Bolder, B2Better
Agency: Bader Rutter

Mower: Large Agency of the Year
Agency: Mower

MRM - Large Agency of the Year
Agency: MRM 

TOP AWARD: Midsize Agency of the Year

Creativity in B2B We Need to Talk About It!
Agency: Stein IAS

TRUE
Agency: TRUE

Twogether, Bringing technology to life - Agency of the Year 2023
Agency: Twogether

TOP AWARD: Multi-Year Impact

Becoming the People-Centric Security Brand and Changing the Future of the Industry
Client: Proofpoint

C-Suite Insights Corporate Thought Leadership Program
Client: Optum

TOP AWARD: Small Agency of the Year

Park & Battery: The Breakout B2B Agency
Agency: Park & Battery

Twenty-five years in – and we're just getting started.
Agency: SCHERMER

Welcome to Revenue Marketing
Agency: BizMark, a Pedowitz Group Company

NOTE: Each year, the competition gets tougher to win a B2 Award. Judges are more demanding and standards more rigorous. It is a major industry achievement just to be a finalist. So thank you to all our entrants, and congratulations to the finalists above. In the following categories, the Jury did not score entries high enough and as such, there will not be awards in: E-Commerce, Employer Branding and Social Media.