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2022 B2 Award Finalists

The ANA is proud to announce the finalists for the 46th Annual B2 Awards!

If your campaign is listed here, it means you won a 2022 B2 Award, whether it be Gold, Silver, or Bronze.

The only way to find out which level you will win is to attend the 2022 B2 Gala being held on Tuesday, May 24 at the upcoming 2022 ANA Masters of B2B Marketing Conference.

Plus for the first time in the ANA’s history, we will reveal, recognize, and celebrate the General Category Award Winners from the main stage at the Gala. In another new twist, the Top Jury will be meeting at the Conference itself to select and identify the 2022 ANA B2 Members Choice: Best in Show Award — the top prize — in person at the event itself. We hope you and your team register to join us, whether in person or virtually.

The list below is in alphabetic order by category. Winners within each category are in no particular order. Only categories where winners were identified are listed, and the level for any winner listing could be Gold, Silver, or Bronze.

Category Campaign Name  

Credits (Client and Agency) 
Account-Based Marketing Business-to-Ecosystem (B2E) ZS Associates and Quarry
Account-Based Marketing Verizon Project Thor Verizon and MRM
Account-Based Marketing Seamless Is More Software AG and Transmission
Agency Promotion B2B Originals Stein IAS
Agency Promotion Mower: “Making Fierce Friends” Mower
Augmented/Virtual Reality HPE Greetings from the Edge VR Experience Hewlett Packard Enterprise and GMR Marketing
Brand Purpose Trainers for Hire Degree and Edelman
Brand Purpose Uncensored: Stories of Black Professionals at Deloitte Green Dot Agency, Deloitte LLP
Brand Purpose PwC’s The New Equation PwC and R/GA
Brand Purpose Equity@Work Kelly Services and Erich and Kallman
Channel Partner Program The “Pure Rewards VIP” Program Pure Storage and HMI Performance Incentives
Content Marketing The NEW Foundations of Advertising Measurement DISQO
Content Marketing Profit Hunter — A Force with Nature Embraer Commercial Aviation and Gravity Global
Content Marketing Leadership in Action EY, MediaComm, and WSJ The Trust
Corporate Branding Campaign Creating Connections for Life Molex and Movéo
Corporate Branding Campaign The Art of Cells Thermo Fisher Scientific and Retina
Corporate Branding Campaign Trane Technologies Brand Platform Campaign Trane Technologies and Jack Morton
Corporate Branding Campaign Seamless Is More Software AG and Transmission
Corporate Branding Campaign Consideration Campaign EY, Ogilvy, and MediaComm
Corporate Identity Program Mower: “Making Fierce Friends” Mower
Corporate or Brand Website Mower: “Making Fierce Friends” Mower
Corporate or Brand Website Finastra.com Redesign Finastra and Elevated Third
Customer Experience: Customer Relationships Cisco Readies Partners to Scale Customer Experience and Grow Recurring Revenue Cisco
Customer Experience Sinch.com Redesign Sinch and Elevated Third
Customer Experience Reimagining the “How America Saves” Experience Vanguard and Merkle B2B
Demand Generation: Large Enterprise Cat Trial 10: Tech Test Caterpillar Inc
Demand Generation: Large Enterprise Qlik: Open Relationships Qlik and WHM Creative
Demand Generation: Large Enterprise “More Opportunities in More Places” Commercial and Industrial Energy Efficiency Program National Grid and Mower
Demand Generation: Small or Midsized Business Accelerating Sendbird’s Growth With Optimized Paid and SEO Sendbird and Walker Sands
Demand Generation: Small or Midsized Business Rework Work Envoy and The Mx Group
Digital Marketing Tools and Programs Caring Gene NYS Long-Term Care Recruitment Campaign Iroquois Healthcare Association and Mower
Digital Marketing Tools and Programs McCain Foods Supersized Selling Experience Merkle B2B
Digital Marketing Tools and Programs Roam the Empire New York State Tourism Industry Association and Mower
Digital Transformation Cisco Readies Partners to Scale Customer Experience and Grow Recurring Revenue Cisco
Digital Transformation Interactive 3D World BDR Thermea Group and Jack Morton
Direct Mail, Flat or Dimensional Business Platinum Premium Mailer Jak Creative Design
Direct Mail, Flat or Dimensional Big Footprint Milwaukee Bucks and Bader Rutter
Email Grant Thornton E-Newsletter Rebrand Grant Thornton LLP
Email Tapping into the Psychology of Clean Label Ingredion Incorporated and Stein IAS
Event Marketing Transforming an Iconic In-Person Walk into a Virtual Event Amid a Pandemic Boston Marathon Jimmy Fund Walk and Brodeur Partners
Event Marketing Cisco Live 2021 Cisco and The XD Agency
Event Marketing 2021 Small Business Impact Awards by Mastercard in Association with Bank of America Mastercard and Team Digital
Event Marketing Interactive 3D World BDR Thermea Group and Jack Morton
Event Marketing Elevating Partner Engagement Westcoast Cloud and The Marketing Practice
Influencer Marketing The Art of Cells Thermo Fisher Scientific and Retina
Influencer Marketing Lenovo Late Night I.T. Lenovo and ClickOn Media
Integrated Marketing Program: Large Enterprise The Art of Cells Thermo Fisher Scientific and Retina
Integrated Marketing Program: Large Enterprise IT After Dark Eaton and Jack Morton
Integrated Marketing Program: Large Enterprise Strivers Initiative Mastercard and McCann XBC
Integrated Marketing Program: Large Enterprise Intergenerational Wealth Transfer Campaign The Vanguard Group
Integrated Marketing Program: Large Enterprise Profit Hunter — A Force with Nature Embraer Commercial Aviation and Gravity Global
Integrated Marketing Program: Small to Midsized Business As Connected: Connecting You to Your Customers Cox Communications and FCB Chicago
Integrated Marketing Program: Small to Midsized Business It’s Time for Something New Tensar Corporation
Integrated Marketing Program: Small to Midsized Business Caring Gene NYS Long-Term Care Recruitment Campaign Iroquois Healthcare Association and Mower
Integrated Marketing Program: Small to Midsized Business The Closer Twins The Change Company and This Machine by Agent3
Integrated Marketing Program: Small to Midsized Business The Acquisition Engine Lenovo and The Marketing Practice
Lead Generation: Large Enterprise Leveraging Industry News to Generate a Record Number of Leads Pitney Bowes and BizMark
Lead Generation: Large Enterprise Brand Unchained GfK SE and alan. agency
Lead Generation: Small to Midsized Business As Connected: Connecting You to Your Customers Cox Communications and FCB Chicago
Lead Generation: Small to Midsized Business Lead Generation for a Disruptive Clean Air Solution for Manufacturers Duroair Technologies and INDUSTRIAL
Marketing on a Small Budget A Sustainably Sweeter World Ingredion Incorporated and Stein IAS
Marketing on a Small Budget Quorum: How Deals Get Done Quorum Federal Credit Union and BizMark
Media Strategy Deloitte Forecasts Merry and Bright Holiday Season, But Not for All Deloitte and Brodeur Partners
Media Strategy Trainers for Hire Degree and Edelman
Media Strategy Let the Network Do the Talking

Aruba, a Hewlett Packard Enterprise Company, and Transmission
Media Strategy “More Opportunities in More Places” Commercial and Industrial Energy Efficiency Program National Grid and Mower
Microsite or Landing Page A Microsite Making You Want DynaMoor Trelleborg Marine & Infrastructure and Stein IAS
Microsite or Landing Page The Wealth Platform Broadridge and BizMark
Podcast Joy@Work Kearney and Viewfinder Partners
Podcast Sustainability Leaders Podcast BMO
Print Advertising (includes digital) Pioneer: Married a Farmer Pioneer and Bader Rutter
Print Advertising (includes digital) Qlik: Open Relationships Print Qlik and WHM Creative
Print Advertising (includes digital) ABB Ability eMine Campaign ABB and Mower
Print Advertising (includes digital) Inspired by Nature. Perfected by ABB. ABB and Mower
Pro Bono Bringing a 45-Year-Old Women’s Organization into a New Era. TEMPO Milwaukee and Bader Rutter
Pro Bono Roam the Empire New York State Tourism Industry Association and Mower
Product Launch or Relaunch Maytag Commercial Laundry Relaunch Maytag Commercial Laundry and Nelson Schmidt
Product Launch or Relaunch The Launch of DynaMoor Trelleborg Marine & Infrastructure and Stein IAS
Product Launch or Relaunch Cisco Human x Nature Cisco Systems and MRM
Product Launch or Relaunch Shop Safe PayPal and Iris Worldwide
Product Launch or Relaunch Profit Hunter — A Force with Nature Embraer Commercial Aviation and Gravity Global
Proprietary Company Event (Single/Series) Webinar Education Series: Photochromic Fest and ARcade VSP
Recruitment Marketing Driver Acquisition Showdown Lyft and Performance Art
Regional Spotlight Award: Northern California: Innovators Turn Data into Doing Splunk and Just Global
Regional Spotlight Award: Northern California: Innovators The Data Team Effect Databricks and Just Global
Regional Spotlight Award: Northern California: Innovators SAP Marketing Innovation for Sustained Audience Growth Media Matters Worldwide
ROI/Growth Cisco Readies Partners to Scale Customer Experience and Grow Recurring Revenue Cisco
ROI/Growth Markers, Set, Go! O2 Business and The Marketing Practice
ROI/Growth Let the Network Do the Talking

Aruba, a Hewlett Packard Enterprise Company, and Transmission
ROI/Growth Driver Acquisition Showdown Lyft and Performance Art
Sales Enablement Program Ready to Reopen? Kloudspot and Retina
Sales Enablement Program An Arsenal of Sales Tools Pitney Bowes and BizMark
Sales Enablement Program With Love, From Hilton Sales Engagement Collateral Hilton and Thinkwell Creative
Sales Enablement Program Roam the Empire New York State Tourism Industry Association and Mower
Social Media The Art of Cells Thermo Fisher Scientific and Retina
Social Media Profit Hunter – A Force with Nature Embraer Commercial Aviation and Gravity Global
Social Media Caring Gene NYS Long-Term Care Recruitment Campaign Iroquois Healthcare Association and Mower
Social Media Roam the Empire New York State Tourism Industry Association and Mower
Thought Leadership Driving Travel Industry Recovery Through Data, Insights, and Expertise

Expedia Group Media Solutions and Crafted Communications
Thought Leadership Lenovo Late Night I.T. Lenovo and ClickOn Media
Thought Leadership Equity@Work Kelly Services and Erich and Kallman
Thought Leadership Leadership in Action EY, MediaCom, and WSJ The Trust
Trade Show or Conference With Love, From Hilton Hilton and Thinkwell Creative
Trade Show or Conference Tableau Software Conference 2021 Tableau Software, DNA, and TPN
Video Marketing The Art of Cells Thermo Fisher Scientific and Retina
Video Marketing Dell Technologies x McLaren Dell Technologies and McLaren Group
Video Marketing Profit Hunter — A Force with Nature Embraer Commercial Aviation and Gravity Global
Video Marketing Lenovo Late Night I.T. Lenovo and ClickOn Media
Video Marketing Consideration Campaign EY, Ogilvy, and MediaComm
TOP AWARD: B2B In-House Agency of the Year   NOTE: There will be one winner. It will be revealed at the gala.
TOP AWARD: Individual Marketer of the Year   NOTE: There will be one winner. It will be revealed at the gala.
TOP AWARD: Industry Sector Spotlight Award: Manufacturing Smart Marketing for Smart Manufacturing Trelleborg Marine & Infrastructure and Stein IAS
TOP AWARD: Industry Sector Spotlight Award: Manufacturing Bloom Energy — Hydrogen Platform Bloom Energy and MRM
TOP AWARD: Industry Sector Spotlight Award: Manufacturing Making Marketing a Strength of a Small Manufacturing Business Duroair Technologies and INDUSTRIAL
TOP AWARD: Large Agency of the Year   Merkle B2B
TOP AWARD: Large Agency of the Year   MRM
TOP AWARD: Large Agency of the Year   Transmission
TOP AWARD: Midsize Agency of the Year Making B2B the Place to Be Just Global
TOP AWARD: Midsize Agency of the Year Are You Ready for Growth? Stein IAS
TOP AWARD: Midsize Agency of the Year Mower: Agency of the Year Mower
TOP AWARD: Multi-Year Impact The Smarter Approach Trelleborg Marine & Infrastructure and Stein IAS
TOP AWARD: Small Agency of the Year Doubling Our Impact Retina
TOP AWARD: Small Agency of the Year In-it-together-approach delivers record growth BizMark
TOP AWARD: Small Agency of the Year Woman-Owned Agency Born of the Mother of Invention Ludwig+

Each year, the competition gets tougher to win a B2 Award. Judges are more demanding, and standards more rigorous. It is a major industry achievement just to be a finalist. So thank you to all our entrants  and congratulations to the finalists above. Please note that in the following categories below, the Jury did not score entries highly enough and as such there will not be awards in them: E-Commerce, Employer Branding, Marketing Operations, Out-of-Home Advertising, Public Relations, and Sponsorship.