Winner Status: SILVER

Client/Brand: ServiceNow
Entrant Company: The Marketing Practice

Headline:
The program delivered $895m net new ACV (10x increase on previous year) against a target of $200m sales pipeline and increased deal size by 200%.

Campaign Summary:
ServiceNow needed to close larger deals, faster, to contribute to the company’s goal of $4bn revenue by the end of 2020. The program has overachieved its objectives, increasing the deal size by 200%, and creating a step-change in how the organization markets itself delivered via a global ABM-as-a-service model.

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