Winner Status: GOLD

Client/Brand: Degree
Agency: Edelman

Headline:
Trainers for Hire reaffirmed our purpose within the category: To inspire the confidence in everyone to move more.

Campaign Summary:
87% of athletes with disabilities don’t feel represented by the fitness industry.

Trainers for Hire showcased Degree’s mission to make movement accessible to everyone and tackle the issue of representation by becoming an ad hoc recruiting department for the fitness world.

Client Team Credits:
Kathryn Swallow
Casey DePalma
Brianna Wright
Catherine Reynolds
 
 
 
 
 
 

Agency Team Credits:
Jesse Suchmann
Conor Hogan
Jennifer Alonso
Keren Kazam
Sharelyn Devonish
Denise Sante
Ted Ou-Yang
Caleigh  Burgess
Lauren Gray
Livia Dayan
Additional Contributor:


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