Winner Status: GOLD

Client/Brand: American Express
Agency: Dentsu Creative

Headline:
The American Express Business Card Chronicles help drive record Business Card acquisitions through whimsical narrative films demonstrating the very relatable problems of fictional businesses owners.

Campaign Summary:
In an evolving landscape requiring small business to be ready for anything, Amex wanted to champion small businesses. Enter the AMEX Business Card Chronicles, a series of whimsical films featuring fictional business owners with very relatable problems demonstrating how Amex Business Cards are specifically built for business.

Client Team Credits:
Andy Goldberg
Allison Silver
Casey  Ciminera
Clayton Ruebensaal
Jessica Ling
Eva Fishner
Felicia  Principe
Kara Shenton
 
 

Agency Team Credits:
Jon Dupuis
Julie Scelzo
Christina Pitsinos
Gavi Zarin
Aaron  Sheinberg
Katie West
Luke  Kenny
Chad Whatcott
Haley Aldoroty
 
Additional Contributor:


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