Winner Status: GOLD

Client/Brand: Cigna Healthcare
Agency: MRM NY

Headline:
Cigna shifted healthcare category perceptions, generated leads during a global health and return-to-work crisis, and outperformed category sales by 200%.

Campaign Summary:
Cigna’s campaign broke new ground in the category by shifting attitudes about healthcare. By demonstrating how employee health drives business growth in print, TV, digital, social, thought leadership, and sales materials, Cigna elevated the value of its offering and drove historic increases in sales (+7%), consideration (+37.5%), and regard (+41%).

Client Team Credits:
Louis Aversano
Eric Martinez
Stephanie Swain
Jennifer Roche
Seth Fishbein
Lauren Trout
Dana Scafidi
Jen Obergon
 
 

Agency Team Credits:
Simon Foster
Nadia Kamran
Stephen Winston
Robert Wakeland
Ash Farr
Kyle Boots
Nicolas Guzman
Nicole Li
Julia Soares
Debra Airey
Additional Contributor:


You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.