RBC Capital Markets: Strategic Alternatives Podcast
Category
Podcast
Description
Winner Status: SILVER
Client/Brand: RBC Capital Markets
Agency: The Ricciardi Group
Headline:
Ranked in the top 15% of podcasts in the US in the investing category, Strategic Alternatives has transformed RBC Capital Market’s content strategy.
Campaign Summary:
Strategic Alternatives uncovers new ways to drive growth and create value with M&A insights from the executive team on the forefront of global deal-making at RBC Capital Markets. As the C-suite turns to podcasts as a key source of information, this monthly program deepens relationships with their target audience.
Client Team Credits:
Jennifer Grazel
Joe Colletti
Heather Neostrio
Isabella Hart
Andre Russell
Agency Team Credits:
Melissa Lotito
Fida Mouawad
Jennifer Ogden
Marisa Ricciardi
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- SILVER