Winner Status: GOLD

Client/Brand:
Agency:

Headline:
Not anyone can take a beloved consumer brand, build a new B2B market strategy, and execute across six key industries. Kendra Lewinski isn’t just anyone.

Campaign Summary:
Carhartt has massive consumer awareness. But for decision makers purchasing uniforms, Carhartt’s business segment was relatively unknown. Carhartt also offered a premium solution, but buyers were defaulting to the cheapest option. Kendra Lewinski embraced the challenge, leading her team to launch Carhartt’s first B2B campaign while delivering groundbreaking results.

Client Team Credits:
 
 
 
 
 
 
 
 
 
 

Agency Team Credits:

 
 
 
 
 
 
 
 
 
Additional Contributor:


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