Winner Status: BRONZE

Client/Brand: SAP
Agency: BBDO New York

Headline:
Boosted consideration and positive perception among our audience. Giving them reasons to believe SAP can help them take their mid-market business to the next level.

Campaign Summary:
SAP helps today’s businesses be ready for the unprecedented change they are facing every day. To communicate this, we created an outdoor digital activation using generative AI and human illustration that helped prepare businesses for whatever the world would throw at them that day.

Client Team Credits:
Julia White
Ada Agrait
Tim Hoppin
 
 
 
 
 
 
 

Agency Team Credits:
Matt MacDonald
Corey Rakowsky
Kleber Menezes
 
 
 
 
 
 
 
Additional Contributor:


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