Winner Status: SILVER

Client/Brand: Epiroc
Agency: Marketbridge

Headline:
Groundbreaking, high-touch ABM campaign by Epiroc shifts mindsets at 11 top mining companies, drives $25M in pipeline.

Campaign Summary:
After spinning out from a 150-year-old firm, Epiroc needed to build mindshare as a new brand, and increase market share with right-fit, high-potential accounts. Together, we created an emotionally charged ABM campaign that engaged key decision makers at 11 key accounts and helped generate $25M in pipeline.

Client Team Credits:
Mila Armer
April Salazar
 
 
 
 
 
 
 
 

Agency Team Credits:
Mark Heine
Rick Payne
Nicki Munro
Frances Ranger
Adil  Haider
Cem Ucan
Erin McInnis
 
 
 
Additional Contributor:


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