Finvi "Collections That Work"
Category
Digital Transformation
Description
Winner Status: SILVER
Client/Brand: Finvi
Agency: Mower
Headline:
Early FINVI results have rocked—event/tradeshows, sales-enablement and advertising culminated in 300,000 impressions, 80% web engagement, and 1,000+ marketing qualified opportunities.
Campaign Summary:
Finvi’s new SaaS solution is transforming the industry like never before. To convince the audience of this – an audience that is reticent to change – we created a campaign that compares “cool” collections, like old albums, bobbleheads and stamps, with “uncool” collections, like current software systems.
Client Team Credits:
Natanya Ray
Sheri Replin
Dan Ward
Agency Team Credits:
Doug Kamp
Ted Wahlberg
Alicia Liken
Yansong Jiang
Wally Stoneman
Mike Wheeler
Jim Berry
Victoria Jayes
Kristin Gray
Alexis Meyer
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- SILVER