Winner Status: GOLD

Client/Brand: ServiceNow
Agency: BBDO New York

Headline:
Campaign drove $279MM in pipeline revenue, a 174% jump from our pre-campaign benchmark

Campaign Summary:
Put AI to Work for People was a integrated campaign that cut through the clutter of GenAI hype to resonate with our c-suite audience and drive serious business results. While the category was focused on the shiny new tech, we showed how we were putting it to work for people.

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