Winner Status: BRONZE

Client/Brand: Visa Europe Ltd
Agency: ChilliMint Europe Ltd

Headline:
To meet clients’ demand, 40%+ of Europe’s MSP network have approached Visa with enquires about enabling tokens. Across Europe, average token penetration now exceeds 52%.

Campaign Summary:
A highly effective co-branded campaign comprising social awareness posts, a video and a written case study.

Using real world storytelling, this campaign showcased the benefits available to merchants by adopting network tokens, including reducing fraud and improving approval rates and the UX as well as the ease of implementation.

Client Team Credits:
Alex McVicker
Jose Pons
Sumiya Chen
 
 
 
 
 
 
 

Agency Team Credits:
San Nakra-Shah
Ewart  Liburd
Monica  Shah
 
 
 
 
 
 
 
Additional Contributor:


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