2024 B2 Awards Winners (Preliminary List)
The ANA is proud to announce the finalists for the 48th Annual B2 Awards!
This is a preliminary list of winners. The Gold, Silver and Bronze Awards in each category will be revealed at the B2 Awards Gala on June 13 at the 2024 ANA Masters of B2B Marketing Conference taking place June 12 - 14 at The Ritz-Carlton in Naples, FL. Don't miss this opportunity to see the best in B2B and network with other B2B professionals! Space is extremely limited, so be sure to register today!
Each year, the competition gets tougher to win a B2 Award. Judges are more demanding and standards more rigorous. Gold, Silver, and Bronze level awards must be earned - and are not always awarded in every category, resulting in some categories having one or two award winners. In the event of a tie, more than one award level is given within a category.
The bar set by the jury in determining which submissions were worthy of B2 Awards has never been higher, so the teams appearing on this list truly represent the leaders in B2B marketing.
We hope you and your team can join us in-person or virtually to celebrate the winners - register here.
Winners are listed alphabetically by submission name within each category.
A.I./Emerging Technologies
Covent Carbon Capture
Client: Ecologi
Agency: Stein IAS
Face of the Future
Client: EY
Agency: Ogilvy UK
Lenovo Evolve Small
Client: Lenovo United States
Agency: Zeno Group
Account-Based Marketing
A powerful new way forward
Client: London Stock Exchange Group
Agency: Twogether
Insight driven ABM putting Customers at Heart of Progress
Client: Kyndryl
Think Connected in Healthcare
Client: Avaya
Agency: MOI Global
“Turning the Ship Around”: 1:1 ABM for GE
Client: VMWare
Agency: The Marketing Practice
Agency Promotion
The Tech Marketing Podcast
Client: Twogether
Agency: Twogether
This is B2B's Decade
Client: Stein IAS
Agency: Stein IAS
Brand Purpose
“Be Today Ready” Digital Outdoor Activation
Client: SAP
Agency: BBDO New York
Deloitte x WNBA: Proud sponsor of professional women everywhere
Client: Deloitte
Embraer: Accelerate Opportunity
Client: Embraer Commercial Aviation
Agency: Gravity Global
Pink Fund Eyes Up Here
Client: The Pink Fund
Agency: LUDWIG+
Trust Leadership Institute
Client: PwC US
Channel Partner Program
Cheese State University
Client: Dairy Farmers of Wisconsin
Dig Big Channel Program
Client: LiuGong
Agency: Nelson Schmidt
Lenovo 360 Partner Programme
Client: Lenovo
Content Marketing
Athene Sandwich Generation Campaign
Client: Athene
Agency: Imprint
Born of the Bond Docuseries
Client: Zoetis
Agency: Bader Rutter
Embraer: Accelerate [Efficiency] Opportunity. The Tech Eagle
Client: Embraer Commercial Aviation
Agency: Gravity Global
Esquire Bank: Champions of Social Justice
Client: Esquire Bank
Agency: Park & Battery
Lenovo Late Night I.T. Season 2
Client: Lenovo
Agency: CLICKON Media
McCain Foods: EPIC Throwdown
Client: McCain Foods
Agency: Bader Rutter
Corporate Branding Campaign
Carhartt, "More Than A Uniform"
Client: Carhartt Company Gear
Agency: Mower
Face of the Future
Client: EY
Agency: Ogilvy UK
Rhode Island Energy, "Little Things"
Client: Rhode Island Energy
Agency: Mower
Corporate Identity Program
AllazoHealth: The Portrait of Personalization
Client: AllazoHealth
Agency: Park & Battery
Deloitte TMT industry identity: 'Built for this'
Client: Deloitte
Enfuce: Where Happiness is Built In
Client: Enfuce
Agency: Transmission
Fleetguard Brand Re-Launch
Client: Fleetguard
Agency: TriComB2B
Corporate or Brand Website
Azure Printed Homes Corporate Website
Client: Azure Printed Homes
Agency: The Pedowitz Group
Volvo Trucks: How a Truck Launch Rewrote the Playbook for an Industry
Client: Volvo Trucks
Agency: Code and Theory
Customer Experience
Sarsabz Royals
Client: Fatima Fertilizers Pvt. Ltd.
Agency: Soho Square Pakistan (Pvt.) Ltd.
Volvo Trucks: How a Truck Launch Rewrote the Playbook for an Industry
Client: Volvo Trucks
Agency: Code and Theory
Demand Generation: Large Enterprise
Sun Chemical, "Experience. Transformation."
Client: Sun Chemical
Agency: Mower
The Safe Place
Client: Hitachi Vantara
Agency: Twogether
Uncovering the ABX Factor
Client: Samsung Electronics
Agency: Iris Germany
Demand Generation: Small or Medium Business
Ads That Work As Hard As You Do
Client: Amazon Ads
Agency: Code and Theory
Carhartt, "More Than A Uniform"
Client: Carhartt Company Gear
Agency: Mower
Digital Transformation
Esquire Bank: Succeed Boldly
Client: Esquire Bank
Agency: Park & Battery
FirstEnergy, "Drone Safety Zone—Racing Game
Client: FirstEnergy
Agency: Mower
Direct Mail, Flat or Dimensional
“No Compromise” by Chevron Lubricants
Client: Chevron
Agency: Quarry
Preparing Client Families for the Future
Client: Sammons Institutional Group
Seaboard Pig Mailer
Client: Seaboard Foods
Agency: Bader Rutter
Driver Deals
Client: PACCAR Parts
Agency: FCB Chicago
Employer Branding
FirstEnergy, "Light The Way"
Client: FirstEnergy
Agency: Mower
Magnetic Culture
Client: Epiroc
Agency: Performance Marketing
Upwork “YouTube SEO/This is How…”
Client: Upwork
Agency: Upwork
Event Marketing Campaign
Humans of B2B
Client: ANA Business Marketing NYC
Agency: Stein IAS
McCain Foods: EPIC Throwdown
Client: McCain Foods
Agency: Bader Rutter
Industry Sector Spotlight Award: Business and Professional Services
Building Connections
Client: Lincoln Property Company
Agency: Prophecy by Prosek
Keep Breaking Through
Client: Unisys
Agency: TBWA/Chiat/Day LA
One Task at a Time
Client: FedEx Office
Agency: Tracy-Locke
The Consumer Advisory Collection
Client: KPMG
Agency: TRUE
UpNext
Client: Upwork
Agency: Upwork
Influencer Marketing
Anterix Industry Insights: Bootstrapping a podcast and more to drive growth and demand:
Client: Anterix
Esquire Bank: Champions of Social Justice
Client: Esquire Bank
Agency: Park & Battery
McCain Foods: EPIC Throwdown
Client: McCain Foods
Agency: Bader Rutter
NetLine INTENTIVE Launch
Client: NetLine: An Informa Business
Agency: TopRank Marketing
UpNext
Client: Upwork
Agency: Upwork
Integrated Marketing Program: Large Enterprise
Carhartt, "More Than A Uniform"
Client: Carhartt Company Gear
Agency: Mower
Keep Breaking Through
Client: Unisys
Agency: TBWA/Chiat/Day LA
The Consumer Advisory Collection
Client: KPMG
Agency: TRUE
The Rock Stars of Business
Client: Workday
Agency: Ogilvy
Integrated Marketing Program: Small to Midsize Business
Ads That Work As Hard As You Do
Client: Amazon Ads
Agency: Code and Theory
Esquire Bank: Champions of Social Justice
Client: Esquire Bank
Agency: Park & Battery
Go With Lou Campaign
Client: LiuGong
Agency: Nelson Schmidt
International B2B Marketing Campaign
Ads That Work As Hard As You Do
Client: Amazon Ads
Agency: Code and Theory
Face of the Future
Client: EY
Agency: Ogilvy UK
LiuGong MCC Campaign
Client: LiuGong
Agency: Nelson Schmidt
Lead Generation: Large Enterprise
“Be Today Ready” Digital Outdoor Activation
Client: SAP
Agency: BBDO New York
In-Game Advertising
Client: DISQO
Agency: DISQO
The Safe Place
Client: Hitachi Vantara
Agency: Twogether
Lead Generation: Small to Medium Business
Ads That Work As Hard As You Do
Client: Amazon Ads
Agency: Code and Theory
Carhartt, "More Than A Uniform"
Client: Carhartt Company Gear
Agency: Mower
Precision Targeting with "Get To Know Kestra" Campaign
Client: Kestra Holdings
Media Strategy
Demand More
Client: Juniper Networks
Agency: Stein IAS and The Gate
Microsite or Landing Page
Esquire Bank: Champions of Social Justice
Client: Esquire Bank
Agency: Park & Battery
Volvo Trucks: How a Truck Launch Rewrote the Playbook for an Industry
Client: Volvo Trucks
Agency: Code and Theory
Multi-Year Impact
Demand More
Client: Juniper Networks
Agency: Stein IAS and The Gate
Esquire Bank: Succeed Boldly
Client: Esquire Bank
Agency: Park & Battery
National Grid, "More Opportunities In More Places"
Client: National Grid
Agency: Mower
Out-of-Home Advertising
“Be Today Ready” Digital Outdoor Activation
Client: SAP
Agency: BBDO New York
Podcast
Anterix Industry Insights: Bootstrapping a podcast series to drive growth and demand
Client: Anterix
RBC Capital Markets: Strategic Alternatives Podcast
Client: RBC Capital Markets
Agency: The Ricciardi Group
Product Launch or Relaunch
Carhartt, "More Than A Uniform"
Client: Carhartt Company Gear
Agency: Mower
Meet Your Battery Changer
Client: Procell by The Duracell Company
Agency: VML
The Consumer Advisory Collection
Client: KPMG
Agency: TRUE
YouScience Brightpath
Client: YouScience
Agency: Cluster
Proprietary Company Event (Single/Series)
Cisco Live 2023
Client: Cisco Systems
Squaring the Executive Circle for ServiceNow
Client: ServiceNow
Agency: Just Global
The Unconventional Awards
Client: T-Mobile for Business
Agency: VCCP US
UpNext
Client: Upwork
Agency: Upwork
Public Relations
Arthritis Foundation, "We Journey Together"
Client: Arthritis Foundation
Agency: Mower
Regional Spotlight Award: United Kingdom
Meet Your Battery Changer
Client: Procell by The Duracell Company
Agency: VML
The Consumer Advisory Collection
Client: KPMG
Agency: TRUE
ROI/Growth
Carhartt, "More Than A Uniform"
Client: Carhartt Company Gear
Agency: Mower
Data Connects Us
Client: Stein IAS
Agency: Stein IAS
Sales Enablement Program
Carhartt, "More Than A Uniform"
Client: Carhartt Company Gear
Agency: Mower
Cisco IMPACT FY24
Client: Cisco
Agency: George P. Johnson Experience Marketing
USPS's Fresh Approach to Sales Enablement
Client: United States Postal Service
Agency: MRM
Social Media
Embraer: Accelerate [Efficiency] Opportunity. The Tech Eagle
Client: Embraer Commercial Aviation
Agency: Gravity Global
UpNext
Client: Upwork
Agency: Upwork
Sponsorship Program
Deloitte x WNBA: Proud sponsor of professional women everywhere
Client: Deloitte
The Grant Thornton Invitational – Two tours. One competition.
Client: Grant Thornton LLP
Agency: Wasserman
Thought Leadership
FY23 Ecolab Water For Climate B2B Campaign
Client: Ecolab Water For Climate
Agency: EssenceMediacom and Ogilvy
Tableau Data Leadership Collaborative
Data Leadership Collaborative
Agency: PJA Marketing and Advertising
Undeniable Thought Leadership: The First Most Valuable Brands Index
Client: Stein IAS
Agency: Stein IAS
Trade Show or Conference
Cisco Live 2023
Client: Cisco Systems
The Weather Gallery at Cannes Lions Festival of Creativity
Client: The Weather Company
Agency: George P. Johnson UK
Video Marketing
Born of the Bond Docuseries
Client: Zoetis
Agency: Bader Rutter
Carhartt, "More Than A Uniform"
Client: Carhartt Company Gear
Agency: Mower
Embraer: Accelerate [Efficiency] Opportunity. The Tech Eagle
Client: Embraer Commercial Aviation
Agency: Gravity Global
Kids Unfiltered
Client: Elkay
Agency: Kreber
Winners are listed alphabetically by submission name within each category. Gold, Silver, and Bronze winners will be announced at the B2 Awards Gala on Thursday, June 13, 2024 during the Masters of B2B Conference in Naples, Florida.
TOP AWARD: Individual Marketer of the Year
Note: There will be one winner revealed at the Awards Gala on June 13, 2024.
TOP AWARD: Large Agency of the Year
Code and Theory: Leading the B2B Revolution with 50% Creative, 50% Engineering Talent
Agency: Code and Theory
EssenceMediacom B2B Group
Agency: EssenceMediacom
Mower: Large Agency of the Year 2024
Agency: Mower
TOP AWARD: Midsize Agency of the Year
Agency of the Year
Agency: Just Global
Leading in “The B2B Decade”
Agency: Stein IAS
Prophecy by Prosek
Agency: Prosek Partners
TOP AWARD: Small Agency of the Year
Agency of the Year
Agency: LUDWIG+
Park & Battery: From Viable to Undeniable
Agency: Park & Battery
SCHERMER Versus 2023
Agency: SCHERMER
NOTE: In the following categories, the jury did not score entries high enough and as such, there will not be award in: Regional Spotlight Award – Northern California, and Digital Marketing Tools and Programs.