Winner Status: BRONZE

Client/Brand: USPS
Entrant Company: MRM

Headline:
USPS changed political strategists’ perceptions around the young voter mindset and their connection with mail, yielding a 130% increase over previous election years.

Campaign Summary:
With a research-driven, thoughtfully designed approach, we provided insight into young voters and demonstrated that mail makes a meaningful impact with voters of all ages through thought leadership. The campaign yielded 103x ROI, 4.7 billion pieces in political mail volume and a 130% increase over previous election years.

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Client Credits:
Chris Karpenko