Winner Status: GOLD

Client/Brand: Mobile B2B Sales Enablement Training Program
Entrant Company: merkle

Headline:
Engagement & Encouragement: How Samsung kept a salesforce active, supported, and rewarded during a global pandemic

Campaign Summary:
Samsung Elite is a mobile sales enablement training program that incentivizes learning, rewards engagement, and encourages professional development of mobile sales representatives. Throughout pandemic challenges of 2020, Samsung Elite became an essential knowledge destination for its 35,000 average monthly users and a crucial communication tool for the Samsung Retail team.

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