Seek & Prosper
Category
Brand Purpose
Description
Winner Status: BRONZE
Client/Brand: S&P Global
Agency: JOAN Creative
Headline:
Double–digit (18+) lifts in awareness, consideration, and favorability (beating category benchmarks) and outpacing historical site visitation/pages-per-visit by over 200%.
Campaign Summary:
"Seek & Prosper” (their first global advertising campaign) drove double–digit (18+) lifts in awareness, consideration, and favorability (beating category benchmarks) and is outpacing historical site visitation/pages-per-visit by over 200%.
Client Team Credits:
Alice Cherry
Valerie Tirella
Heidi Grassi
Melissa Kinsley
Alexa Brennan
Agency Team Credits:
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- BRONZE